There are lots of things that are essential to catalog style. The cover page design and the style of your catalog's item pages all play essential roles in creating a catalog that will bring in brand-new clients and sales.
However none of the things pointed out above are more crucial than the kind of paper you will pick to print your catalog on. The "feel" of your catalog is necessary to your prospective consumers. The longer they have your catalog in their hands, the more item they will purchase. In this post I will go over some of the many paper choices you have to print your catalog on.
You need to decide if the cover will be the exact same paper as the rest of your catalog. The cover will be of much heavier weight then the interior pages.
2nd you will require to pick layered or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, however can still show your products well.
You have 2 things to consider first, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"
As soon as you have answered those 2 questions the next decision is what the weight of the paper will be. A lot of catalogs opt for 60, 70, or 80 lb. weights. It would be 60lb uncoated or covered, 70 pound. Coated or uncoated. 80 lb. Paper typically is just chosen for 80 pound. Weight and above. Not all paper is measured by weight. Some is determined by density or "points".
Now the above is really over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more costly paper to pick from if you are offering a pricey or high-end product.
There are also other factors to consider when picking the paper your catalog will be printed on. Such as the method of printing you are going to select.
If you are going check here to have your catalog printed on a hot-set web press, then you can pick layered or uncoated paper. The heat will dry the ink as it prints your catalog. If your printer utilizes a cold-set web press then the ink air-dries and is taken in into the paper. A cold-set web press can not print on layered paper.
If your printer uses a sheet-fed press then you can pick from any of the high quality papers they have offered. The same opts for printers that do digital printing.
It will depend a lot on the printer you pick. You need to find out what type of paper is readily available and you will want to see samples of the paper to get a better idea of which one you wish to print your brochure on. Also ask your printer to suggest the various kinds of paper they believe will be the best for your catalog.
Here is a list of a few of the kinds of paper your printer might have readily available for you to select from or might more info have the ability to purchase for you.
Four things figure out the quality of the paper, opacity, ppi, finish, and brightness. (Pounds per inch) Brightness affects the contrast and luster of the paper. It impacts how your text will stand apart on the pages of your brochure. Opacity is just how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your customer is trying read more to read if a paper is too opaque. The finish impacts the feel of the pages and likewise how your images will look. The lower grade surfaces produce grainier images while high quality finishes sharpen the look of your images.
Ask your printer to supply you with samples or example brochures and a cost list for printing your catalog on the various kinds of paper prior to you decide. You know what your budget is and paper is just one of the costs you have to consider.
None of the things pointed out above are more crucial than the type of paper you will select to print your catalog on. In this article I will go over some of the numerous paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more expensive paper to choose from if you are offering a pricey or high-end item.
If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or layered paper. You need to discover out what type of paper is offered and you will desire to see samples of the paper to get a much better idea of which one you desire to print your catalog on.